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This is fantastic marketing!

City Lodge has a marketing message that says that you will feel so at home in their hotels, that you will forget you are not at home. So previously they had shock-tactic ads on TV where a person strolls into the hotel’s restaurant in their underpants because they forget they’re not at home, and so on.

Well, now, into the Ambient Media space, they’ve devised this fantastic concept, where you’ll be sitting in a cafe, minding your own business, and a dog comes up to you with “your” slippers in it’s mouth, and drop them at your feet. The slippers have a marketing message on them to back the whole idea up.

Isn’t that so much fun?

Overheard on Ad Feature with Andy Rice on 702.

(via Facebook or here or a long post here)

#ambient marketing #clever #marketing #dogs #animals #City Lodge

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  1. hashcool posted this

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