Cool video from Corning envisaging a glassy future. Look, I doubt we’ll want a touch screen on our cupboard doors to tell us what’s inside said cupboard (clear glass will do the trick there…), but the rest is all quite likely, and nice.
One thing though, they have lots of work to do to make glass less fragile. You can’t have school kids running around with sheets of glass if they’re as brittle as iPhone screens!!
Bright Carrot Logo - interesting - this is the first graphic I’ve noticed that uses a ‘lightbulb’ that isn’t the old style incandescent light bulb. I was wonder the other day when we would begin to see this - because old style lightbulbs are no longer legal to sell in Europe, and from this year, here in South Africa as well, so it will be interesting to see if the new shape lamps begin to be used more in these types of graphics, or if the old style incandescent lamp remains more popular.
I think a major shift is needed in how companies communicate their message to consumers. This concern about falling ad revenues is legitimate, but not fixable under the current mindset; what I feel is needed is a complete reimaginging of how to “Advertise” altogether - a new world where entertainment is downloaded presents new ways of promoting companies, but at the same time removes many of the opportunities available on older media such as TV, where the audience was “captive”.
The audience is no longer captive. Whether that reveals itself in people spending 1 minute reading the news or more jaded consumers who aren’t interested in traditional advertising ‘pitches’ and sales talk - all this points to a new world that needs fresh new ideas.
My personal gut feel is that it needs to be less intrusive. Less in-your-face. More understated. Things like product placement in series and movies are going to become more powerful, I think, and more effective.
Can online news revenue ever come close to print revenue? Scout Analytics looked at the differences in user behavior in print and online and came to a pessimistic conclusion—that both the time spent consuming and money earned from online news will never come close to that of print news.